The idea of breaking into the market of solutions in medical education for the pharmaceutical industry is conceived.
The project gets off the drawing board to bring Conectfarma® into existence. Conectfarma® is a publisher proposing to take custom-made, multi-formatted medical education material to the pharmaceutical industry.
Conectfarma® gains the attention of its clients, suppliers and authors and achieves its initial goal of 25 steady clients within one year. The brand consolidates itself as one of credibility and competence in medical education.
Conectfarma® is continuously on the lookout for synergic partners so that it can ultimately offer a broader portfolio and meet the Industry’s new demands.
Conectfarma® is picked out by multinational Built by Doctors to be its exclusive representative in Brazil. As such Conectfarma® is to prospect and sell editorial solutions by means of customized materials in pocket, poster, quick reference, and e-books formats. It is to also offer other on-demand solutions for a wide range of medical specialties and pathologies.
Upon promoting continual improvement of its products and services, Conectfarma® has
• Implementation for the ISO 9001:2008 certificate
• Expansion of new digital technologies (ConectPac – Scientific Update Program as well as a Drug Interactions Application);
Conectfarma®’s implementation of the multichannel area makes it the pioneer in production and distribution of applications and websites wholly focused on updating medical science. Once again, Conectfarma® conquers Top Supplier’s prize as a benchmark publisher.
With over 50 thousand application downloads, Conectfarma® consolidates itself in the editorial market as the main supplier of digital technology for the medical area, reaching out to over 50 pharmaceutical laboratories. Conectfarma® debuts in the world’s biggest book fair, Frankfurt Book Fair, where it has the opportunity to get together with globally renowned publishers and educational institutions such as Oxford University Press and The New England Journal of Medicine, among others, for prospection of new strategic alliances.
The visit to the Frankfort Book Fair clears the way for an international strategic alliance with Creative MED, a
marketing agency for the pharmaceutical industry specializing in digital anatomical illustrations. Creative MED is
present in 13 countries in Africa, the Americas, Asia and Europe.
Aiming at improving continuous medical education solutions, Conectfarma® redefined the concept behind the ConectPac platform to amplify such resources as accessibility, interactivity and safety.
Conectfarma®, well established in the in-print and digital markets, earns an indisputable foothold in the world market by exporting its first mobile applications to countries in Latin America, Europe and the Middle East.
With an eye out to the future, Conectfarma® is in endless pursuit for innovation and new strategic alliances that might add value to its products and exceed the expectations of each one of its clients. This is our mission.